A successful, well run corporate incentive travel event will do exactly what it’s name suggests; provide a powerful incentive for your target audience. Whether it’s your own staff, dealers or customers you want to reward and incentivise, our managed corporate incentive travel events are proven to provide significant return on our clients’ investment.
From gaining a thorough insight into your target audience, we’ll create incentive travel programmes that are targeted and effective. Our incentive travel programmes will drive audience behaviour; invigorating sales forces and rewarding customers with an experience that’s truly special.
We start by getting a full and complete understanding of your incentive travel brief. What are you looking to achieve? Who is your targeted audience? What has been done previously? What worked? What didn’t? Any effective incentive campaign has to be strictly tailored not just to budget but also to the people whose behaviour you are looking to positively influence.
It’s All About you
Once we have formulated our ideas and plans, we’ll present the concepts to you for feedback. We don’t believe in an of-the-shelf package; the experiences we create have to be as unique as you are. So, we’ll fine tune to the whole programme until you are fully enthused and delighted with the proposed incentive travel campaign and end prize.
Where we differ from many of our competitors is that the team who have worked on creating your concept will be the same people who will deliver the event. Your account management team are available to you 24/7 and will keep you fully up to date at every stage. We pride ourselves on the detail and thoroughness of our initial proposals, which means there are no nasty surprises during implementation. In fact, when an event is confirmed, our first task is to go back and further renegotiate rates with all end suppliers.
Communication at all levels is critical, not just for the success of the event but to build excitement among your audience. We’ll create and host a “members-only” event website to act as a focal point for all related information. Our marketing team also produce regular email communications to potential winners detailing the incentive award and their progress towards winning a place. This can be further enhanced through a teaser campaign (including mailed items and spot prizes), a concierge telephone line to answer any questions or queries that potential winners may have (answered in your name, not ours), full management of the winners registration process and dispatch of all relevant itineraries and trip details.
We’re with you every step of the way. The people who you first bounced around incentive ideas and concepts with will also be the people onsite to ensure a successful event delivery. Even with the best laid plans, we know that things can change during an event. That’s why our team will be there, very much in the background, to ensure that your event runs like clockwork. Should any issue arise they will be swiftly dealt with and your guests will remain oblivious.
Right at the start, we’ll have agreed what it is you were looking to achieve through an incentive campaign. If your goals are around areas such as increased brand awareness or improved brand feeling, then we’ll work with you to create, dispatch and measure appropriate post event feedback to assess levels compared to those found prior to the campaign. If your goals were of a more tangible kind, such as a % increase in overall sales, determining the events return on investment is a little easier to quantify. Whatever it is you wish to measure, indeed if you are not quite sure what your most appropriate metric/s should be, we will be able to bring our knowledge and experience to the fore to assist in any way we can.
Fancy a chat?
Get in Touch
If you’re looking to make your next event the next big thing, no matter how big or small, we’d love to hear from you.
Star a conversation with us by using the contact form on the right or give us a call.